What’s More Important to Sales, Personality or Scripts?

What’s on your mind?
What’s More Important to Sales, Personality or Scripts?

When you think of a good salesperson, what’s the one thing that comes to mind? Often the thing they have in common is personality. Salespeople are often gregarious and fun to be around, but when asked how to quantify and teach personality to others these super salespeople are often stumped.

After all, everyone’s personality is different and the same words from one person might make a great impact while those same words from someone else might fall flat.

Personality is simply not the only tool of a strong salesperson. Personality, after all, cannot be taught, but it is possible to teach just about anyone to sell.

Teaching great sales involves a major re-education and a focus on systems that make sales simple, but it is possible. And the easiest way to do it is through scripting.

Sales scripts not only increase the sales of top performers but also produce amazing results for the entire team because they take the guess work out of making a sale. You don’t have to hope you say the right thing, because the right things to say are spelled out in the script.

The ultimate test of a superior salesperson is how consistent their results are. And for the sales manager consistent results for the entire team is the goal. Using a sales script achieves this consistency and makes the training of new team members simple and effective.
By introducing scripting to the sales process, you can then measure conversion on a daily basis and, even better, your sales will automatically increase, so if you aren’t already scripting, start today.

by Bradley J Sugars

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