Social Media in general and more specifically Social Media Marketing is a hot industry and marketing experts consider it to be the wave of the future. Platforms such as Facebook, Twitter, LinkedIn and You Tube, to name a few, are visited and used by hundreds of millions of people every day and growing, making this a potential online marketing heaven. But for many business owners, this very HOT Social Media Marketing is an online marketing hell.
Most businesses and their owners or marketing people wear many hats and they are so busy keeping the business running smoothly and efficiently that they just don’t have the time to develop an effective online marketing strategy, maintain it on a daily basis and keep up with the rapid changes in technology and strategy.
What’s the solution?
The cavalry is on its way. To fill this very high need, the era of Social Media Management was born. Currently, Social Media Managers are in extremely high demand, in the job world, with the need far out weighing the availability of experienced Social Media Marketing Specialists. Social Media Managers, partner with individuals and businesses to develop and maintain the company’s online business presence thus allowing the overwhelmed business person to focus on other daily tasks while at the same time, keeping the lifeblood of most businesses—marketing and customer relations, in high gear.
This emergence of an effective solution to fill a huge void will enable Social Media Marketing to get much hotter thus allowing a company’s online business and marketing presence to grow unabated.
According to Michael Goldman Founder of TMGold Marketing “Social Media Management,” “The future starts now. Traditional forms of offline marketing such as the newspaper, radio and the yellow pages are increasingly ineffective as marketing mediums and are strategies of the past. Social Media is growing exponentially and as a marketing strategy, will dominate for years to come. For most businesses, if you do not use Social Media as a major component for developing your company’s online presence, you are seriously missing the boat. If you haven’t already done so, NOW is the time to make your move, before your competition dominates your niche market.”
“The Key is finding good Social Media Specialists to partner with who have the experience, talents, understand the business owner’s needs and who work synergistically to make the individual components of a business, better as a “whole.”
To echo this sentiment, social media maven Kate Buck Jr. shared on Fox 7 News in Austin Texas: “Companies should be hiring qualified, trained, social media managers.” (Kate Buck Jr. publishes and teaches online classes on how to become a social media manager)